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Awareness Campaigns are Stupid

52 Votes

Nominated for a Small Business Book Award in:
Marketing

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Author: Kim Walsh-Phillips
Book Site: Awareness Campaigns are Stupid

In "Awareness Campaigns are Stupid and Other Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing" Kim Walsh-Phillips does a great job of explaining why business owners must implement advertising campaigns with the goal of Return On Investment, and not just some fuzzy, unmeasurable and usually non-profitable one of "getting your name out there" or "increasing awareness."

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