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Author: Jonah Berger
Book Site: Contagious

"Contagious: Why Things Catch On" quickly gets to the key points – that a viral idea, product, service or video has to contain at least a couple of these six ingredients known as STEPPS: Social Currency, Triggers, Emotion, Public, Practical Value and Stories.

The book has chapters dedicated to each of the STEPPS where Berger describes them in detail with case studies and examples that any business can adapt to their own situation.

This book is full of information that will help along with a downloadable workbook that will help to put the viral needs into an idea.



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