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POWER

9 Votes

Nominated for a Small Business Book Award in:
Marketing

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Author: Sarah Morgans and Bill Thorness
Book Site: Power

"POWER: How J.D. Power III Became the Auto Industry's Adviser, Confessor, and Eyewitness to History" tells the story of J.D. Power III, an intelligent, polite, market-research wonk who unblinkingly spoke truth to power, and ended up making customer satisfaction a watchword not just in automotive but in all manufacturing and service industries.

This is a great book for businesses looking to make the voice of the customer a little louder in their business.

 










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