Book Site: Youtility
As Jay puts it, "The difference between helping and selling is just two letters". This is a wonderful book that all small business owners and marketers need to read. To be successful today you need to stop selling and start being useful.
"Youtility" stresses two key concepts: customer-centrism, and, usefulness. According to Jay Baer, "Instead of marketing that's needed by companies, Youtility is marketing that's wanted by customers. Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers." As one sign of the times,
Twitter ID: @jaybaer