Book Site: Brand Famous
"Brand Famous: How to get everyone talking about your business" provides a step-by-step guide to building your brand.
Boyd has developed a “branding barometer” this takes you down a quick series of eight questions to help you decide exactly where your brand currently is, so that you can start moving in the direction of build your brand to exactly what you want it to be.
The book takes you on the journey of moving your brand from boring to brilliant using Boyd’s 5-Step Process to “Stand Out Brand Success”. Each of the steps is a chapter and each chapter treats the work inside each chapter as a “game”. It’s like she’s trying to lighten up the process for you so that you don’t give up.
Twitter ID: @brand_famous