Book Site: Fizz
"Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth" is a book that reveals a groundbreaking guide for an effective word of mouth marketing.
This book offers similar advice to many branding books out there, in some respects. Just about any branding will tell you to find an influencer and to create a story. Where this book is different is that it offers a more specific method for finding an influencer, measuring your influence, and distributing your story.
Twitter ID: @tedwrightmedia