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Author: Jacky Fitt
Book Site: How to Get Inside Someone's Mind and Stay There

"How to Get Inside Someone's Mind and Stay There' is a practical, fun and information packed guide to content marketing and confident copywriting, enabling small businesses to push up their profits by engaging confidently and clearly with their customers.

Beginning with the fundamentals of creating a strong brand and how to identify your ideal customer, the book investigates why and what makes people share information. From printed material through to social media, the full range of content marketing strategies, ideas and time saving top tips.

Good content requires good copywriting skills. Inside you'll find practical support for creating successful selling copy, from the humble business card, to brochures, press releases and advertorials; email marketing, websites, search engine optimisation and all popular social media including Twitter, LinkedIn, Facebook and Google+. 

Explaining how different copywriting techniques work best with different media and why, plus, chapters on editing, proofreading and idea generation, 'How to Get Inside Someone's Mind and Stay There' is the complete guide to creating and sharing information about your business to increase your profit.



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