Book Site: Marketing: A Love Story
in "Marketing: A Love Story: How to Matter to Your Customers", author, Bernadette Jiwa compiles a series of her best posts from her blog, TheStoryOfTelling.com into this marketing book. In it, she aims to show that marketing isn't so much about selling and promoting as it is about creating a connection and relationship between your business and its customers.
Each chapter is a sort of love letter to a business owner who wants to make a difference in the world. The stories are grouped into three categories; strategy, context and story. This book is an ideal overview of marketing for any business owner.
Twitter ID: @bernadettejiwa