Book Site: Power Branding
"Power Branding: Leveraging the Success of the World's Best Brands" is great primer for understanding the fundamentals of branding and advertising. It provides clear and concise direction and important pointers for building your branding strategy. Mckee also shares lessons from the best brands in the world and suggests handy tips that you can apply to any size of business - large or small scale. This book strengthens the idea that a successful power branding is a key tool and approach to driving business growth and profitability.
It's a must read for anyone in marketing, media, advertising and business. Read this book and find out what are the important elements and fundamentals that you need to ensure a successful power branding.
Twitter ID: @McKeeWallworkCo