Author: Malcolm Morley
Book Site: Understanding Markets and Strategy
"Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth" is a marketing book that explains the context meaning and value of marketing in great details. Readers will learn how to analyze markets, develop appropriate strategies and figure out how to respond to changing competitive dynamics.
The author provides practical tools and techniques on how successful marketing is a product of solid strategic and competitive analysis. This book is targeted for strategic planners, marketing managers and senior managers.