Book Site: What Great Brands Do
"What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest" provides principles on how you can establish a great brand.
Small businesses would find great value in this book that not only comes with principles that great brands have adopted, but implementation strategies that we all could use in our own business.
Why settle on being simply a brand – when you could become a great one.
Twitter ID: @deniseleeyohn