"77 Seconds to Sales Success" is a quick, but effective guide to sales mastery. Instead of focusing on some newfangled sales software or selling "secret", the book focuses on the fundamentals. A good salesperson needs to be three things: knowledgeable,professional, and prepared. The book delves further into what that means in several parts of the book. For example, research, as used in this book, focuses on understanding not only your company or customers but your competition. As a salesperson, you have to realize what will draw people toward you and what will drive toward to the competition in order for you to close effectively.