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Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success

138 Votes

Nominated for a Small Business Book Award in:
Marketing

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Beyond Your Logo is a well-organized guide for small business owners. Elaine Fogel has broken her content into actionable bits giving readers manageable tools to develop their own customer-oriented marketing and branding plans. What makes this book so effective is that Elaine’s seven brand ideas are achievable. Small business owners who read this can easily feel motivated to take action. Her concepts can serve as a long-term reference to help them reach greater success.

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