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BUZZ: How to Grow Your Small Business Using Grassroots Marketing

165 Votes

Nominated for a Small Business Book Award in:
Marketing

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BUZZ is a helpful marketing resource for companies at all stages of development – from start-ups to re-launches or simply those looking to grow.

George Affleck, a former journalist turned marketer and owner of Curve Communications – a Vancouver, BC-based agency – shares his secret formula for helping small and medium sized businesses get noticed in a competitive market.

He covers topics like grassroots marketing, blogging, Search Engine Optimization (SEO), social media tools and tips, online advertising, traditional advertising, and public relations.

But the book isn’t written like a traditional “how-to” marketing guide. Affleck shares his personal journey into business from his first company at age 10 to the launch of his agency in 2000. He also uses real-world examples to show his tips in action.

Advice books are sometimes written in a way that forces readers to go through all the chapters – even the ones that aren’t relevant to them. However, BUZZ is organized to allow people to choose the advice they need. Because of Affleck’s journalistic background, the book is conversational, entertaining, and approachable.

Marketing strategies and tools are constantly changing and businesses need to keep up to stay competitive. BUZZ is up-to-date and offers readers a solid marketing foundation that they can use to create awareness about their businesses. So, even when new tools hit the market, business owners can assess whether those tools will work for them.

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