"Chief Customer Officer" promises to help organizations struggling (or just wanting to improve their customer experience_ the ability to revolutionize one's customer experience utilizing an executive team. Written by the person who started the whole "Chief Customer Officer position as a real and impactful job", this book uses a 5-factor model that shows leaders how they can tap into the resources they already have and transform them into the customers they could have. Her book and years of experience at businesses of all levels. The book also provides advice for the whole executive team to embrace proactive customer-focused practices across the whole operating spectrum.
Twitter ID: @JeanneBliss