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This is much more than a book on marketing, it's much more than a book on business. For entrepreneurs and SMB's it's a way of life. Quick read, easy to understand and includes revolutionary ideas that turn the last century business model on its head. This is a must read for everyone in business today.

Author, Joe Pulizzi has a firm philosophy about how to build and grow a thriving, loyal customer community. The answer is his 6-step content marketing process that is thoroughly covered in this book. Pulizzi shows that content marketing isn't just for consumer businesses who live on social media - he shares examples of industrial businesses as well.




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