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How To Win At B2B Email Marketing: A Guide To Achieving Success

29 Votes

Nominated for a Small Business Book Award in:

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Just because you are a B2B business doesn't mean that you can't take advantage of email marketing. This book will help any B2B business owner create email marketing campaigns that will help you reach your ideal customers where they live -- in their email inbox.

This is a practical guide to all aspects of an email program, including strategy, data, design, copywriting, delivery, testing and analysis. It will provide insight, tactics, tips and takeaways that readers can implement to improve campaigns for their business.

Topics include:
- Why Email
- How to set and achieve goals
- How to collect, manage and grow a high quality, engaged, and responsive contact list
- Why B2B emails don t have to be boring
- How to create messaging that is relevant, personalized and actionable
- Why testing is key to winning
- How to get results that matter




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