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On Purpose: Delivering a Branded Customer Experience People Love

3 Votes

Nominated for a Small Business Book Award in:

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"On Purpose" is a follow up to "Bold", the best-selling book that helped brands stand out. This book goes further and gives practical advice on how to get the same results across multiple channels.

Authors Shaun Smith and Andy Milligan give readers and business owners a guideline that show them how to:

--Stand Up: be clear about brand purpose and promise
--Stand Out: define, design and deliver distinctive customer experiences across multiple channels
--Stand Firm: create strong cultures that sustain results

Readers will find case studies as well as individual essays by experts as well as an action summary at the end of each chapter that will help in implementing the strategies.



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