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Marketing

Speakrets: The 30 Best, Most Effective, Most Overlooked Marketing And Personal Branding Essentials

2 Votes

Nominated for a Small Business Book Award in: Marketing


"Speakrets" is about preparing and delivering powerful communication by focusing on the powerful, simple rules that form communication. Most of us, as the author points, get caught up in the technical…   Read More



Selling Value: Key Principles of Value-Based Selling

2 Votes

Nominated for a Small Business Book Award in: Marketing


"Selling Value" is about the roots of sales transactions, value. No matter what product or service you sell, you are exchanging value. When a company or individual trying to ask for customer's money realizes…   Read More



How To Win At B2B Email Marketing: A Guide To Achieving Success

29 Votes

Nominated for a Small Business Book Award in: Marketing


Just because you are a B2B business doesn't mean that you can't take advantage of email marketing. This book will help any B2B business owner create email marketing campaigns that will help you reach…   Read More



Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success

138 Votes

Nominated for a Small Business Book Award in: Marketing


Beyond Your Logo is a well-organized guide for small business owners. Elaine Fogel has broken her content into actionable bits giving readers manageable tools to develop their own customer-oriented marketing…   Read More



BUSINESS WRITING TIPS – For Easy and Effective Results

120 Votes

Nominated for a Small Business Book Award in: Marketing


Do writing jobs at work take you several drafts – and have you got urgent jobs to do? Does your website need freshening up? Or have you got a really important report or bid document that could do with…   Read More



BUZZ: How to Grow Your Small Business Using Grassroots Marketing

165 Votes

Nominated for a Small Business Book Award in: Marketing


BUZZ is a helpful marketing resource for companies at all stages of development – from start-ups to re-launches or simply those looking to grow. George Affleck, a former journalist turned marketer and…   Read More



Marketing For Tomorrow, Not Yesterday

2 Votes

Nominated for a Small Business Book Award in: Marketing


Marketing for Tomorrow, Not Yesterday is a guidebook that shows you how to understand your ideal customer and get back to basics. Rather than getting lost in the weeds, the book shows ways that you can…   Read More



Sprinkles: Creating Awesome Experiences Through Innovative Service

2 Votes

Nominated for a Small Business Book Award in: Marketing


"Sprinkles" is about the little "extra" in customer service that makes a business excel. Using the metaphor of "sprinkles" on top of a cake or ice cream, the author discusses how businesses can improve…   Read More



Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

2 Votes

Nominated for a Small Business Book Award in: Marketing


"Chief Customer Officer" promises to help organizations struggling (or just wanting to improve their customer experience_ the ability to revolutionize one's customer experience utilizing an executive team.…   Read More



"Captivology: The Science of Capturing People’s Attention" A Winner in 2016 Small Business Book Awards

2 Votes

Nominated for a Small Business Book Award in: Marketing


"Captivology" is what makes advertising work, capturing attention. The book focuses on the psychology of distraction. We, including advertisers, live in a world drowning with things calling our attention:…   Read More




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