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Marketing

The CMO's Periodic Table: A Renegade's Guide to Marketing

3 Votes

Nominated for a Small Business Book Award in: Marketing


"The CMO's Periodic Table" isn't just a book, it's a collection of interviews with 64 of the brightest minds in marketing. Each interview is focused on the essential areas that go into being a top marketing…   Read More



Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

3 Votes

Nominated for a Small Business Book Award in: Marketing


It's not secret that our purchasing decisions are emotional rather than rational. And this is the handbook for every marketer and copywriter who is dedicated to improving their skills in persuasive copywriting. Author…   Read More



Write Publish Prosper: How to Write Prolifically, Publish Globally, and Prosper Eternally

76 Votes

Nominated for a Small Business Book Award in: Marketing


"Write Publish Prosper" is a guide book for authors who are looking to self publish and then create a business based on their area of expertise. Author Connie Ragen Green will show you how to get into…   Read More



On Purpose: Delivering a Branded Customer Experience People Love

3 Votes

Nominated for a Small Business Book Award in: Marketing


"On Purpose" is a follow up to "Bold", the best-selling book that helped brands stand out. This book goes further and gives practical advice on how to get the same results across multiple channels. Authors…   Read More



Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

2 Votes

Nominated for a Small Business Book Award in: Marketing


"Sticky Branding" is a book about branding written specifically for small businesses that have a small marketing budget. Author Jeremy Miller has taken many of the branding principles that larger organizations…   Read More



Retail Marketing Strategy: Delivering Shopper Delight

2 Votes

Nominated for a Small Business Book Award in: Marketing


Retail Marketing Strategy bases shopper marketing strategy on customer insights, resulting in elevated consumer satisfaction and a more effective shopping environment. The author Constant Berkhout presents…   Read More



Speakrets: The 30 Best, Most Effective, Most Overlooked Marketing And Personal Branding Essentials

2 Votes

Nominated for a Small Business Book Award in: Marketing


"Speakrets" is about preparing and delivering powerful communication by focusing on the powerful, simple rules that form communication. Most of us, as the author points, get caught up in the technical…   Read More



Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

2 Votes

Nominated for a Small Business Book Award in: Marketing


"Chief Customer Officer" promises to help organizations struggling (or just wanting to improve their customer experience_ the ability to revolutionize one's customer experience utilizing an executive team.…   Read More



Marketing Above the Noise: Achieve Strategic Advantage With Marketing That Matters

60 Votes

Nominated for a Small Business Book Award in: Marketing


Popky's book is an advanced course for experienced marketers who are overwhelmed with all of the options facing them, and all of the demands being placed on them by their executive teams. It helps marketers…   Read More



Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion

2 Votes

Nominated for a Small Business Book Award in: Marketing


If you're running a professional services business or consulting business (law, accounting, property, management consulting, project management, engineering, technical services, etc.), the "Professional…   Read More




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