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Marketing

Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success

138 Votes

Nominated for a Small Business Book Award in: Marketing


Beyond Your Logo is a well-organized guide for small business owners. Elaine Fogel has broken her content into actionable bits giving readers manageable tools to develop their own customer-oriented marketing…   Read More



Selling Value: Key Principles of Value-Based Selling

2 Votes

Nominated for a Small Business Book Award in: Marketing


"Selling Value" is about the roots of sales transactions, value. No matter what product or service you sell, you are exchanging value. When a company or individual trying to ask for customer's money realizes…   Read More



BUZZ: How to Grow Your Small Business Using Grassroots Marketing

165 Votes

Nominated for a Small Business Book Award in: Marketing


BUZZ is a helpful marketing resource for companies at all stages of development – from start-ups to re-launches or simply those looking to grow. George Affleck, a former journalist turned marketer and…   Read More



Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

109 Votes

Nominated for a Small Business Book Award in: Marketing


This is much more than a book on marketing, it's much more than a book on business. For entrepreneurs and SMB's it's a way of life. Quick read, easy to understand and includes revolutionary ideas that…   Read More



Paid Attention: Innovative Advertising for a Digital World

2 Votes

Nominated for a Small Business Book Award in: Marketing


"Paid Attention" focus on the assumptions behind the "broadcast and disrupt" model of advertising. It asks any business that advertises to consider the way their advertising will reach characters in light…   Read More



Mass Influence - The Habits of the Highly Influential

243 Votes

Nominated for a Small Business Book Award in: Marketing


In "Mass Influence", author Teresa de Grosbois reveals the critical habits of success that are practiced by the most influential people around the world. The book highlights the biggest mistakes to…   Read More



Popping Your Marketing Cherry: A Book on How to Get Your Budding Business to Go All the Way (In Five Easy Steps)

43 Votes

Nominated for a Small Business Book Award in: Marketing


"Popping Your Marketing Cherry" is a marketing book ideal for a new business owner who wants to find the best way to get their name out there and to start finding customers and building their business.…   Read More




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