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Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

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Nominated for a Small Business Book Award in:

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It's not secret that our purchasing decisions are emotional rather than rational. And this is the handbook for every marketer and copywriter who is dedicated to improving their skills in persuasive copywriting.

Author Any Masien, an experienced copywriter and marketers highlights 25 techniques, 110 words and phrases that trigger emotions and cause actions. Readers will also find 75 exercises to help them write compelling copy that stands out.

Topics include: how to make spending money look like a privilege, the ancient Greek secret of emotionally engaging copy, when to use pictures instead of words, how to use the right tone of voice, and avoiding common copywriting traps.

Ideal for experienced copywriters who want to stay ahead of the game as well as new copywriters catching up with their more experienced peers, Persuasive Copywriting helps readers improve their copywriting skills and perfect the emotion-driven sale.



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