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Rethinking Prestige Branding: Secrets of the Ueber-Brands

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If you've ever sat back and wondered how iconic brands like Apple, Red Bull, Cirque du Soleil, and Hermès have been able to make their mark, you'll enjoy "Rethinking Prestige Branding: Secrets of the Ueber-Brands" by Prestige brand experts JP Kuehlwein and Wolfgang Schaefer.

This book includes interviews with 50 premium brand experts and over 100 case studies with all of your favorite brands.

Readers will get a behind-the-scenes look into not just the practical marketing of brands, but how consumers respond to them psychologically and emotionally.

Prestige Branding will fascinate the marketing professional just as much as those who are simply curious about how premium brands tick.



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