"Selling Value" is about the roots of sales transactions, value. No matter what product or service you sell, you are exchanging value. When a company or individual trying to ask for customer's money realizes and focuses on this, they are able to get sales faster and more effeciently. It all begins in the mindset: how a business decides what to offer for sale, how a business collects leads, how a sales person contacts and prioritizes those leads, and how a business closes the deal. Businesses are given plenty of opportunities throughout the entire sales process to refine and improve their sales so that it can add value before, during, and after the sale.