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Social Media Rules

7 Votes

Nominated for a Small Business Book Award in:
Marketing

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"Social Media Rules" is an affirmation of two facts. First, Social Media is unquestionably the dominant form of Marketing Communications today. Second, despite its dominance, it is still the offspring of traditional forms of Marketing Communications. While SM is a new form, it's a form nonetheless.

Hence the traditional rules still apply. It's vital to identify those few, key market segments inside your overall market -- those that account for the bulk of all revenue. These are your top prospects and their wants & needs are often different and more pronounced.

Once the Wants & Needs of these key prospects are learned, then create a short (25 words or less), powerful Value Proposition that sets above and apart from the competition.

 










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