Sort Nominations By:

Sprinkles: Creating Awesome Experiences Through Innovative Service

2 Votes

Nominated for a Small Business Book Award in:
Marketing

Read more about this nominee


"Sprinkles" is about the little "extra" in customer service that makes a business excel. Using the metaphor of "sprinkles" on top of a cake or ice cream, the author discusses how businesses can improve customer service across their organization and "departments" to make an integrated value-packed service. Many businesses realize that to be competitive in the "Age of the Customer", they need to become "sticky" to their customers. They need to create experiences that add value to their customer's transaction. "Sprinkles" provides the reasons for employing whole-business customer service.

Facebook: https://www.facebook.com/ChipRBell

 










Connect






Copyright © 2010 - 2017 Small Business Trends LLC. All rights reserved. | Privacy | Terms | Login
Contact Us