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"Sticky Branding" is a book about branding written specifically for small businesses that have a small marketing budget. Author Jeremy Miller has taken many of the branding principles that larger organizations use and downsized them (right sized them) for small and medium businesses, eliminating the frustration of trying to adapt big advertising budget strategies to a small business that is more dependent on relationships and experiences for their new customers.

This is an easy read that explains a relatively simple process in a way that you can quickly put to use in your small business.




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