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The CMO's Periodic Table: A Renegade's Guide to Marketing

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Nominated for a Small Business Book Award in:

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"The CMO's Periodic Table" isn't just a book, it's a collection of interviews with 64 of the brightest minds in marketing. Each interview is focused on the essential areas that go into being a top marketing officer. The book is organized into seven categories.

While these interviews may not have a magic formula, the reader will find something a bit more profound and definitely more fundamental—a compendium of elements that every small business owner has or will need to examine in the very near future.

Every business needs a Strategy and must have Metrics in place. But after that it could get complicated especially when you’re trying to make the most of all the new marketing options. Drew Neisser’s book helps you sort it all out.




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