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"You Can't Ride Two Horses with One Ass" is a fun & valuable book that is packed with principles, tips, and stories learned through decades of experience helping SMBs. Clearly: what an internal brand is - and isn't. Uniquely: brand conservancy, what it takes to maintain a healthy brand. Useful for anyone starting or growing a small business.

This book isn't about how to build a brand, rather it's more focused on how to make your brand "true" - how to have your brand live into it's promise.

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