2013 Winner Announcement
Marketing
Brains on Fire
Nominated for a Small Business Book Award in: Marketing
This book will help you develop a word-of-mouth movement. How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community… Read More
Go-Givers Sell More
Nominated for a Small Business Book Award in: Marketing
This book is a practical guide to a different approach to selling. Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial… Read More
Google Analytics
Nominated for a Small Business Book Award in: Marketing
This is a detailed book about how to use the popular Google Analytics program to measure your online marketing success. You will: * Discover how Google Analytics works * Learn how to configure to measure… Read More
Competitive Selling
Nominated for a Small Business Book Award in: Marketing
Landy Chase doesn't believe in messing around. If you're in a selling situation, then recognize that your customer is considering alternatives to what you're selling - and you'd better be prepared.… Read More
The Last Original Idea
Nominated for a Small Business Book Award in: Marketing
This book takes a light-hearted look at the state of Internet marketing today and traces back each of the elements to its historical roots, demonstrating that companies that understood the mistakes… Read More
Connect, Communicate, and Profit
Nominated for a Small Business Book Award in: Marketing
In today's busy world where things move quickly and technology is king, you must have a vibrant and interactive online presence. When you apply certain basic principles of relationship marketing, you… Read More
Flip the Funnel
Nominated for a Small Business Book Award in: Marketing
You might have heard of Joseph Jaffe from his popular blog “Jaffe Juice” where he blogs about all things “new marketing.” His latest book is BIG on energy, BIG on content and BIG on opinion.… Read More
24-Hour Customer
Nominated for a Small Business Book Award in: Marketing
Today's consumers are multi-tasking more than ever. This book shows you how to take advantage of time-slicing strategies to develop products and services that your customers will be happy to interact… Read More
1% Windfall
Nominated for a Small Business Book Award in: Marketing
“A study by McKinsey and Company of the Global 1200 found that if they increased their prices by just 1%, and demand remained constant, on average each company’s operating profits would increase… Read More
About
Welcome to the 5th Annual Small Business Book Awards for 2013, brought to you by the award-winning Small Business Trends. The Awards celebrate the best business books that entrepreneurs, small business owners, CEOs, managers, and their staffs should read.
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