Sort Nominations By:

Marketing

You are viewing a Past Year category from the archives. View current year.

Resonate

60 Votes

Nominated for a Small Business Book Award in: Marketing


Two years ago, Nancy Duarte set out to see if engrossing presentations inherently follow some sort of story form or structure. Determined to crack the code of great communicators, she already had the…   Read More



Brains on Fire

32 Votes

Nominated for a Small Business Book Award in: Marketing


This book will help you develop a word-of-mouth movement. How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community…   Read More



Go-Givers Sell More

56 Votes

Nominated for a Small Business Book Award in: Marketing


This book is a practical guide to a different approach to selling. Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial…   Read More



Google Analytics

36 Votes

Nominated for a Small Business Book Award in: Marketing


This is a detailed book about how to use the popular Google Analytics program to measure your online marketing success. You will: * Discover how Google Analytics works * Learn how to configure to measure…   Read More



Competitive Selling

74 Votes

Nominated for a Small Business Book Award in: Marketing


Landy Chase doesn't believe in messing around. If you're in a selling situation, then recognize that your customer is considering alternatives to what you're selling - and you'd better be prepared.…   Read More



The Last Original Idea

2073 Votes

Nominated for a Small Business Book Award in: Marketing


This book takes a light-hearted look at the state of Internet marketing today and traces back each of the elements to its historical roots, demonstrating that companies that understood the mistakes…   Read More



Connect, Communicate, and Profit

467 Votes

Nominated for a Small Business Book Award in: Marketing


In today's busy world where things move quickly and technology is king, you must have a vibrant and interactive online presence. When you apply certain basic principles of relationship marketing, you…   Read More



Flip the Funnel

435 Votes

Nominated for a Small Business Book Award in: Marketing


You might have heard of Joseph Jaffe from his popular blog “Jaffe Juice” where he blogs about all things “new marketing.” His latest book is BIG on energy, BIG on content and BIG on opinion.…   Read More



24-Hour Customer

2743 Votes

Nominated for a Small Business Book Award in: Marketing


Today's consumers are multi-tasking more than ever. This book shows you how to take advantage of time-slicing strategies to develop products and services that your customers will be happy to interact…   Read More



1% Windfall

110 Votes

Nominated for a Small Business Book Award in: Marketing


“A study by McKinsey and Company of the Global 1200 found that if they increased their prices by just 1%, and demand remained constant, on average each company’s operating profits would increase…   Read More




Connect


Browse Past Years 2010






Copyright © 2010 - 2017 Small Business Trends LLC. All rights reserved. | Privacy | Terms | Login
Contact Us