2012 Winner Announcement
Marketing
Brains on Fire
Nominated for a Small Business Book Award in: Marketing
This book will help you develop a word-of-mouth movement. How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community… Read More
Huge Profits With a Tiny List
Nominated for a Small Business Book Award in: Marketing
This book shows you how you can create an online business using the techniques the author teaches to new online entrepreneurs. This book teaches you how to make money on the Internet by connecting… Read More
The Referral Engine
Nominated for a Small Business Book Award in: Marketing
If we all know that referrals are the best, most cost-effective marketing strategy, then WHY do we continue to leave referrals up to fate or some happy coincidence? John Jantsch, author of “Duct Tape… Read More
Attention! This Book Will Make You Money
Nominated for a Small Business Book Award in: Marketing
When you’re an entrepreneur and run your own business, chances are your marketing budget is limited. But you can make up for that limitation with attention marketing. Kukral gives loads of case studies… Read More
Google Advertising Tools
Nominated for a Small Business Book Award in: Marketing
This 2nd Edition provides information you need to work with Google AdWords and AdSense. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches… Read More
24-Hour Customer
Nominated for a Small Business Book Award in: Marketing
Today's consumers are multi-tasking more than ever. This book shows you how to take advantage of time-slicing strategies to develop products and services that your customers will be happy to interact… Read More
(7L) The Seven Levels of Communication
Nominated for a Small Business Book Award in: Marketing
Seven Levels of Communication became a Best-seller through the same strategies as outlined in the book - organically, from a grass-roots level, and with people spreading the buzz by word-of-mouth. (7L)… Read More
1% Windfall
Nominated for a Small Business Book Award in: Marketing
“A study by McKinsey and Company of the Global 1200 found that if they increased their prices by just 1%, and demand remained constant, on average each company’s operating profits would increase… Read More
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2012 Nominated Books
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Welcome to the 4th Annual Reader's Choice "Small Business Book Awards" for 2012, brought to you by the award-winning Small Business Trends. The Awards celebrate the best books that small business owners, managers and entrepreneurs should read.
Last year, nearly 200 books were nominated, and over 41,000 votes were cast by the small business community.
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