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Brains on Fire

Nominated for a Small Business Book Award in: Marketing

This book will help you develop a word-of-mouth movement. How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community…   Read More


Huge Profits With a Tiny List

Nominated for a Small Business Book Award in: Marketing

This book shows you how you can create an online business using the techniques the author teaches to new online entrepreneurs. This book teaches you how to make money on the Internet by connecting…   Read More


The Referral Engine

Nominated for a Small Business Book Award in: Marketing

If we all know that referrals are the best, most cost-effective marketing strategy, then WHY do we continue to leave referrals up to fate or some happy coincidence? John Jantsch, author of “Duct Tape…   Read More


Attention! This Book Will Make You Money

Nominated for a Small Business Book Award in: Marketing

When you’re an entrepreneur and run your own business, chances are your marketing budget is limited. But you can make up for that limitation with attention marketing. Kukral gives loads of case studies…   Read More


Google Advertising Tools

Nominated for a Small Business Book Award in: Marketing

This 2nd Edition provides information you need to work with Google AdWords and AdSense. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches…   Read More


24-Hour Customer

Nominated for a Small Business Book Award in: Marketing

Today's consumers are multi-tasking more than ever. This book shows you how to take advantage of time-slicing strategies to develop products and services that your customers will be happy to interact…   Read More


(7L) The Seven Levels of Communication

Nominated for a Small Business Book Award in: Marketing

Seven Levels of Communication became a Best-seller through the same strategies as outlined in the book - organically, from a grass-roots level, and with people spreading the buzz by word-of-mouth. (7L)…   Read More


KaChing

Nominated for a Small Business Book Award in: Marketing

KaChing covers the primary ways to make money online: blogging and other online content, information products, affiliate programs, membership sites and coaching programs. If you’re someone who enjoys…   Read More


1% Windfall

Nominated for a Small Business Book Award in: Marketing

“A study by McKinsey and Company of the Global 1200 found that if they increased their prices by just 1%, and demand remained constant, on average each company’s operating profits would increase…   Read More


The Mesh

Nominated for a Small Business Book Award in: Marketing

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. Mesh companies use social media, wireless networks, and data crunched from every available source…   Read More


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