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1% Windfall

110 Votes

Nominated for a Small Business Book Award in:
Marketing

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The 1% Windfall: How Successful Companies Use Price to Profit and Grow

Author: Rafi Mohammed
Book Site: 1% Windfall


“A study by McKinsey and Company of the Global 1200 found that if they increased their prices by just 1%, and demand remained constant, on average each company’s operating profits would increase by 11%.” If you've been avoiding pricing, this sentence alone should get you interested. Need to sell more product to existing customers - there's a pricing strategy for that. Mohammed makes pricing easy and engaging by grouping pricing strategies by marketing challenges.

 










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