The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy
Author: Adrian C. Ott
Book Site: The 24-Hour Customer
Today's consumers are multi-tasking more than ever. This book shows you how to take advantage of time-slicing strategies to develop products and services that your customers will be happy to interact with. Ott uses a variety of research studies to show us how there are exponentially more products and services competing for a static slice of our time.
