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24-Hour Customer

2743 Votes

Nominated for a Small Business Book Award in:
Marketing

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The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy

Author: Adrian C. Ott
Book Site: The 24-Hour Customer


Today's consumers are multi-tasking more than ever. This book shows you how to take advantage of time-slicing strategies to develop products and services that your customers will be happy to interact with. Ott uses a variety of research studies to show us how there are exponentially more products and services competing for a static slice of our time.

 










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