Author: Brian Clifton
If you have an interest in measuring the success of your web site and you have heard of Google Analytics, then this book is aimed at you. This how-to guide has been fully rewritten to cover the latest version of Google Analytics. You will learn how to:
* Configure a best-practice implementation for a solid web metrics platform
* Optimize the performance of your website by learning from real-world examples
* Use Google Analytics in conjunction with A/B and multivariate testing
* Leverage the new Google Analytics API
Don't be put off by the title. There are no maths and you do not need to be an analyst, statistician or engineer.