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Brains on Fire

32 Votes

Nominated for a Small Business Book Award in:

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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Authors: Robbin Phillips, Greg Cordell, Geno Church, Spike Jones

This book will help you develop a word-of-mouth movement.

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By stepping away from the old-school marketing "campaign" mentality.

* Develop and harness a powerful, sustainable, word-of-mouth movement
* Describes 10 lessons to master and create a powerful, sustainable movement



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