Brand Zeitgeist: Embedding Brand Relationships into the Collective Consciousness
Author: Chris Houchens
Book Site: Brand Zeitgeist and on Twitter, @shotgunconcepts
The zeitgeist is the evolving collective consciousness of society, and it is what people are talking about. It's what determines trends and buying behaviors.
There's no doubt that marketing has changed and how we build brands and relationships around those brands has changed. This book reinforces basic marketing and branding principles and illustrates how businesses can use fundamental aspects of human nature to develop a brand strategy.
