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Competitive Selling

74 Votes

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Competitive Selling: Out-Plan, Out-Think, and Out-Sell to Win Every Time

Author: Landy Chase
Book Site: Competitive Selling

Landy Chase doesn't believe in messing around. If you're in a selling situation, then recognize that your customer is considering alternatives to what you're selling - and you'd better be prepared. Sales people will find this book a sales coach in a box and marketing people will find this book helpful in defining exactly where you should put your focus to get your customer to choose you.



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