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Flip the Funnel

435 Votes

Nominated for a Small Business Book Award in:
Marketing

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Flip the Funnel: How to Use Existing Customers to Gain New Ones

Author: Joseph Jaffe
Book Site: Flip the Funnel


You might have heard of Joseph Jaffe from his popular blog “Jaffe Juice” where he blogs about all things “new marketing.”

His latest book is BIG on energy, BIG on content and BIG on opinion. It’s customer experience commentary, examples and data on steroids. It’s intense, it’s serious, and it’s required reading for any CEO who is fond of saying things like “We value our customers” then creates ridiculous policies that make it darn near unpleasant for those customers to do business with his company.

 










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