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Go-Givers Sell More

56 Votes

Nominated for a Small Business Book Award in:
Marketing

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Go-Givers Sell More

Author: Bob Burg, John David Mann
Book Site: Go Givers Sell More


This book is a practical guide to a different approach to selling.

Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be.

It's far more productive (and satisfying) when salespeople think on giving more. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow.

 










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