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Google Advertising Tools

1468 Votes

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Google Advertising Tools, 2nd Edition: Cashing in with AdSense and AdWords

Author: Harold Davis, David Iwanow
Book Site: Google Advertising Tools, O’Reilly Media

This 2nd Edition provides information you need to work with Google AdWords and AdSense. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why.

• Learn how to create effective campaign plans for your website
• Drive traffic to your website and make money as an advertising host
• Add AdSense code and Google search to your site
• Learn how content, search, and referral ads perform
• Create and edit AdWord campaigns
• Monitor AdWords activity and improve your campaign's performance



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