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Google Analytics

36 Votes

Nominated for a Small Business Book Award in:
Marketing

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Google Analytics

Author: Justin Cutroni


This is a detailed book about how to use the popular Google Analytics program to measure your online marketing success. You will:

* Discover how Google Analytics works
* Learn how to configure to measure data around business goals
* Track online marketing activities, including cost-per-click ads, email, and internal campaigns
* Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets
* Configure Google Analytics to track multiple domains
* Use advanced techniques such as custom variables and CRM integration

 










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