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37 What Were They Thinking Moments

161 Votes

Nominated for a Small Business Book Award in: Marketing


Everyone makes mistakes - and this book features 37 of them. It is fun to read and you may see yourself in many of them. But the best part is that you can learn not to make them again. You'll get inside…   Read More



Get Seen

129 Votes

Nominated for a Small Business Book Award in: Marketing


In Get Seen, online video maven Steve Garfield offers a quick and complete toolkit that shows you how to get the massive exposure that online video can give your business. You'll find real case studies…   Read More



Flip the Funnel

435 Votes

Nominated for a Small Business Book Award in: Marketing


You might have heard of Joseph Jaffe from his popular blog “Jaffe Juice” where he blogs about all things “new marketing.” His latest book is BIG on energy, BIG on content and BIG on opinion.…   Read More



How to Build Buzz for Your Biz

56 Votes

Nominated for a Small Business Book Award in: Marketing


If you're a small business owner responsible for marketing your business, this book features low cost and no cost marketing strategies. You will discover: *How to Find and Attract New Customers…   Read More



The Experience Effect

289 Votes

Nominated for a Small Business Book Award in: Marketing


Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel,…   Read More



Resonate

60 Votes

Nominated for a Small Business Book Award in: Marketing


Two years ago, Nancy Duarte set out to see if engrossing presentations inherently follow some sort of story form or structure. Determined to crack the code of great communicators, she already had the…   Read More



Internet Marketing from the Real Experts

1530 Votes

Nominated for a Small Business Book Award in: Marketing


While the title of the book refers to “Internet marketing” this book has a heavy focus on a particular subset of Internet marketing called affiliate marketing. If you know what affiliate marketing…   Read More



Connect, Communicate, and Profit

467 Votes

Nominated for a Small Business Book Award in: Marketing


In today's busy world where things move quickly and technology is king, you must have a vibrant and interactive online presence. When you apply certain basic principles of relationship marketing, you…   Read More



Go-Givers Sell More

56 Votes

Nominated for a Small Business Book Award in: Marketing


This book is a practical guide to a different approach to selling. Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial…   Read More



Conquer the Chaos

102 Votes

Nominated for a Small Business Book Award in: Marketing


This is a story of a couple of guys who start a software business. The business has its ups and downs and in August 2002, it was mostly downs. Then they get a call from another freaked out entrepreneur…   Read More




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