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Resonate

60 Votes

Nominated for a Small Business Book Award in:
Marketing

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Resonate: Present Visual Stories that Transform Audiences

Author: Nancy Duarte
Book Site: Resonate


Two years ago, Nancy Duarte set out to see if engrossing presentations inherently follow some sort of story form or structure. Determined to crack the code of great communicators, she already had the context from the hundreds of thousands of presentations her firm had created, plus she studied other art forms like cinema, literature and philosophy. And a pattern emerged!
The greatest presenters unknowingly use these patterns in a way that resonates with their audience. Resonate uncovers the mystery of persuasion, gives you a process to develop focused presentations, and leads you through the process of transforming an audience.

 










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