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The Experience Effect

289 Votes

Nominated for a Small Business Book Award in:
Marketing

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The Experience Effect

Author: Jim Joseph
Book Site: JimJosephExp


Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty.

This combination is the 'experience effect', and the book shows how any business can create one for its brand. This book will help companies create a simple yet powerful brand experience that resonates purpose fully, consistently, and continuously with customers.

 










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