The Language of Trust: Selling Ideas in a World of Skeptics
Author: Michael Maslansky, David Saylor, Scott West, Gary DeMoss
Book Site: The Language of Trust
We live in an increasingly skeptical world where getting your message out can be really challenging. The Language of Trust delivers an effective step-by-step strategy that anyone can use to improve the credibility and believability of their communication. The authors use research from focus groups and surveys that demonstrate people's responses to different kinds of messages.
