Authors: Alan K'necht, Geri Rockstein
Book Site: The Last Original Idea
This book takes a light-hearted look at the state of Internet marketing today and traces back each of the elements to its historical roots, demonstrating that companies that understood the mistakes of the past were able to be profitable in the present. Others are a mere memory, lost in cyber-space.
This book is for anyone involved in marketing. Learn from others’ mistakes and see how those who understand the history of what has worked and hasn’t worked in the past can ensure success both today and in the future.