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The Referral Engine

149 Votes

Nominated for a Small Business Book Award in:
Marketing

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The Referral Engine: Teaching Your Business to Market Itself

Author:John Jantsch
Book Site: The Referral Engine


If we all know that referrals are the best, most cost-effective marketing strategy, then WHY do we continue to leave referrals up to fate or some happy coincidence? John Jantsch, author of “Duct Tape Marketing” and award winning social media publisher has been thinking about this same thing for years and has filled his book with lots of practical, real-life examples and case studies that you can use as inspiration to develop your own referral strategy.

 










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