Author: Denise Fay
Book Site: 31 Days to Write Better Copy
Businesses around the world spend a fortune on creating brochures and websites. But if the content isn't engaging, relevant or focused on the right audience, then the return on investment will not be as good as it could be. So says the author, Denise Fay, an international marketing professional based in Dublin, Ireland.
Business owners and executives are rarely taught effective writing techniques. Yet with websites, blogs and newsletters now dominating corporate communications, well structured copy can be the difference in clinching that sale.
In the book she offers a 31 day step-by-step process to learn how to write successful copy and clear and engaging marketing collateral, to help you achieve sales. Each day has an article with relevant theories accompanied by practical exercises to help develop your techniques.
Twitter ID: @denisefay