365 Days of Marketing
Author: Elizabeth Kraus
Book Site: 365 Days of Marketing
There are many resources available for those who want an in-depth knowledge of traditional and new media marketing, branding and communications -- this one aims to marry creative, practical ideas and content to the ‘how-to’ of 'what to do' every day when it comes to marketing.
"365 Days of Marketing" provides everyday-sized, practical 'nutritious helpings' of marketing concepts. Small business owners will discover how marketing actually fuels nearly every aspect of their business.
If you are passionate about your customers, your employees and your business, "365 Days of Marketing" sets out to help you build a bigger role for your business in the lives of your clients, develop customer loyalty and employee engagement, stimulate referrals, increase brand awareness and the influence you have in your community using traditional, social media, community and event-based marketing.
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