Author: Arnie Kuenn
Book Site: Accelerate Book
According to author Arnie Kuenn, who is also the Founder and President of marketing firm Vertical Measures:
- Interruption marketing is a thing of the past.
- Businesses that have been spending their marketing budgets on print, TV, banner ads, and even PPC are realizing that there is a better way.
Accelerate! aims to provide the reader with a comprehensive understanding of what it takes to execute a successful internet marketing strategy, no matter how big or small the business. The books provides insights into marketing using content, along with the execution steps needed.
It includes case studies and tools, along with showcasing contributions from Internet marketing industry professionals such as Jay Baer, Rand Fishkin and Joe Pulizzi.
Twitter ID: @ArnieK