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Affiliate Program Management

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Affiliate Program Management: An Hour a Day

Author: Evgenii Prussakov

Book Site: Affiliate Program Management: An Hour a Day

Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool.

In the popular An Hour a Day format, this thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an expert affiliate manager, this book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.




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