Affiliate Program Management: An Hour a Day
Author: Evgenii Prussakov
Book Site: Affiliate Program Management: An Hour a Day
Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool.
In the popular An Hour a Day format, this thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an expert affiliate manager, this book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.
Twitter ID: @ePrussakov
Facebook: http://www.facebook.com/prussakov
